Counter Journal



Counter Journal brings you the most interesting stories you never knew you wanted to read.

Curling up in your favourite reading chair with a print magazine or book is an experience that cannot be matched by digital media; this belief is at the core of everything we do. Counter Journal is a quarterly print publication designed to compliment your coffee table and enhance your lifestyle.


Analogue is ‘cool’ again. Trendy, even. This issue we are celebrating all things analogue: processes, products, skills, forgotten traditions and much more.
— check out some of the samples below for a sneak peek.

Holiday Records

“Holiday Records is breathing new life into the analogue music scene with their stunning retail space in Auckland’s CBD. Visit the store and you will be greeted by an array of vinyl records so nostalgic you’ll be hunting through your back pockets for Knucklebones and Spaceman Candy Sticks...” read more in Issue One.


“The humble paperclip is simple, cheap and incredibly functional; undoubtedly it is one of the greatest industrial design inventions of all time.”

Millennial, or traditional?

“...the more I scrolled through the engagement rings, newborns, and #FirstHome collages, the more foreign I felt.”

Ngā whetū

“I a au e tamaiti ana, i manawarū au ki ngā whetū.”

Pic Picot—Pic’s Peanut Butter

“Not all peanut butter is created equal, and Pic’s Peanut Butter certainly lives up to its humble tagline, ‘Really Good’.”