Counter Journal

Our Story

Photo by Matt Barnes   @meetmattbarnes

Photo by Matt Barnes @meetmattbarnes

Our story

We decided to launch Counter Journal during a walk alongside Lake Wakatipu in early 2018. Our combined knowledge of print and graphic/product design led us to realise this was the perfect business to embark on together.

We love analogue products, and in particular have a penchant for print magazines. The feeling of opening a new issue of your favourite mag and sitting back with a coffee is a powerfully rewarding experience, and independent publishing is once again on the rise. We focus on slow journalism in our work, and Counter Journal is a publication that will feel as at home on your coffee table as it will at your favourite cafe.

Counter Journal features content from New Zealand and abroad with an aim to share the most interesting stories you never knew you wanted to read; along with beautiful photography and illustrations. We publish a range of interviews, short stories, musings, opinion pieces, articles and research features.

We have a home studio in Mount Victoria where we spend the majority of our time, and work a couple of mornings each week at Drunken Octopus Club too. We travel to Auckland regularly where we are based at Generator in the Wynyard Quarter. When we aren’t working on CJ you can find us enjoying a coffee at our local cafe, and we also love reading, running, visiting galleries and enjoying our favourite cuisines (Italian & Mexican respectively).

Ngā mihi,
Bon & Zack